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You are the reason we innovate, create and love what we do

When we set out to create a new bra, we don't start by choosing a fantastic print or beautiful lace detail. (That comes later.) We ask ourselves: How can we make you feel more comfortable, confident and supported than ever before? And that’s our groundbreaking secret. All our innovations begin and end with you.
Cooling Touch

Our Cooling Touch Bra

  • I have searched for years and spent hundreds of dollars to find the perfect bra and finally, I found it! The Cooling Touch fabric is sooo soft and comfortable to the touch.
    — Kim

Our Beauty Back® Bra

We made back bulge history, together

  • The Beauty Back Back Smoother collection was designed to smooth back bulge by using double knit fabric and adding extra width to the back wings. This buttery soft, powerful fabric provides smoothing support throughout the day.
    — Suzanne K.
Beauty Back
Body Caress

Our Body Caress Bra

  • When I crawled into bed at midnight the other night, I realized I still had my bra on. It is complete comfort!
    — Shannon